Post by account_disabled on Dec 19, 2023 2:45:35 GMT -5
Toni Segarra, creative director and founding partner of Alegre Roca, was one of the speakers who provided his vision at the Branding Day organized by SER at the Palma Conference Center. This is an event that brings together great experts from the advertising, marketing and coaching sectors who reflect on the keys to understanding communication as a fundamental tool for success today. “I wanted to talk to you about what comes next, after COVID,” Segarra began. During his conference, under the title «Advertising will save us», he explained that, after the pandemic, a time from which we are going to emerge «battered and bruised", we will need two things: Consumption. "Putting the economic machinery into motion like a beast," she emphasized.
The role of advertising will be to stimulate this consumption. Optimism. "Advertising bases its messages on the positive side of life," she recalled. «The only ones who try to tell the happy world of everyday Phone Number List life are us (the advertisers). If I have to leave a message, it is that advertising will be needed more than ever after COVID because consumption will be needed," he stressed in this event. Likewise, he has defended capitalism. Although he has confessed that the world could be better, he believes that "we must defend capitalism because the day we don't have it we will still have to regret having ruined it." Reviewing history, he recalled that there was a time when human beings decided that "they could give money to someone because that person was going to give it back." “We began to believe in growth, in the generation of wealth, and we began to trust people” , he added.
«Big data and research can never be substitutes for decision» During his speech, he also spoke about the paralyzing environment. «Fear today is clearly represented in that culture of measurement. Big data and research can never be substitutes for decision. We live in a world in which we try to justify decisions based on data that make us become increasingly more equal and less creative«, he warned the attendees at Branding Day Mallorca. In this sense, he has set the example of the Church. «When there was the crisis of the Protestant Reformation, the Baroque was invented. He hires the best artists of the time and has them paint. That mix of interest and talent has made the world move forward and now it is somewhat paralyzed by fear," said Segarra.
The role of advertising will be to stimulate this consumption. Optimism. "Advertising bases its messages on the positive side of life," she recalled. «The only ones who try to tell the happy world of everyday Phone Number List life are us (the advertisers). If I have to leave a message, it is that advertising will be needed more than ever after COVID because consumption will be needed," he stressed in this event. Likewise, he has defended capitalism. Although he has confessed that the world could be better, he believes that "we must defend capitalism because the day we don't have it we will still have to regret having ruined it." Reviewing history, he recalled that there was a time when human beings decided that "they could give money to someone because that person was going to give it back." “We began to believe in growth, in the generation of wealth, and we began to trust people” , he added.
«Big data and research can never be substitutes for decision» During his speech, he also spoke about the paralyzing environment. «Fear today is clearly represented in that culture of measurement. Big data and research can never be substitutes for decision. We live in a world in which we try to justify decisions based on data that make us become increasingly more equal and less creative«, he warned the attendees at Branding Day Mallorca. In this sense, he has set the example of the Church. «When there was the crisis of the Protestant Reformation, the Baroque was invented. He hires the best artists of the time and has them paint. That mix of interest and talent has made the world move forward and now it is somewhat paralyzed by fear," said Segarra.
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