Post by account_disabled on Dec 19, 2023 23:27:04 GMT -5
With the dynamic development of technology, the future of data analysis poses new challenges for us. Google Analytics, as one of the most popular tools in the field of website traffic analysis, is evolving with this trend. With the introduction of Google Analytics 4 (GA4) as the successor to Universal Analytics, the question arises: how to successfully migrate between the two platforms? Let's take a look at the important steps that will help you migrate from Universal Analytics to GA4 easily and painlessly.What is GA4 and why do you need to migrate? The current analytical platform from Google is called Universal Analytics and it is the third version of the analytical tool available since 2012. Currently, over 73 million websites use Universal Analytics for analytics 2023.
Despite the gradual introduction of the new version - Google WhatsApp Number List Analytics 4, which many users consider more complicated and less intuitive, most of them decide to continue using this Google service for analytical purposes. Recent research has shown that 70% of marketers plan to migrate to the new version on their own. Another 14% intend to move to a new platform, but with the help of consultants. Only 12% consider switching to another analytical tool (2023, . Why is this change necessary? A lot has changed since 2012, making Universal Analytics obsolete from Google's perspective. Previously, this analytical tool was mainly used to monitor website traffic through visit counters. Today, when browsing habits are completely different and user privacy has become much more important, Universal Analytics does not meet all business needs.
The main problems with the operation of this tool are currently: Difficulty tracking users across platforms, impacting data consistency. Stricter data protection regulations in some countries, which limits the capabilities of Universal Analytics. Ad and cookie blocks are in place which hinder accurate data collection, leading to inaccurate reports. As a result, the number of Universal Analytics users began to decline even before the announcement of the platform's retirement in 2022. In response to these challenges, Google decided to create a completely new analytical platform - Google Analytics 4. Check out the most important differences between GA4 and Universal Analytics! However, migrating from Universal Analytics to Google Analytics 4 is not a simple process, which causes hesitation among many companies and marketers.
Despite the gradual introduction of the new version - Google WhatsApp Number List Analytics 4, which many users consider more complicated and less intuitive, most of them decide to continue using this Google service for analytical purposes. Recent research has shown that 70% of marketers plan to migrate to the new version on their own. Another 14% intend to move to a new platform, but with the help of consultants. Only 12% consider switching to another analytical tool (2023, . Why is this change necessary? A lot has changed since 2012, making Universal Analytics obsolete from Google's perspective. Previously, this analytical tool was mainly used to monitor website traffic through visit counters. Today, when browsing habits are completely different and user privacy has become much more important, Universal Analytics does not meet all business needs.
The main problems with the operation of this tool are currently: Difficulty tracking users across platforms, impacting data consistency. Stricter data protection regulations in some countries, which limits the capabilities of Universal Analytics. Ad and cookie blocks are in place which hinder accurate data collection, leading to inaccurate reports. As a result, the number of Universal Analytics users began to decline even before the announcement of the platform's retirement in 2022. In response to these challenges, Google decided to create a completely new analytical platform - Google Analytics 4. Check out the most important differences between GA4 and Universal Analytics! However, migrating from Universal Analytics to Google Analytics 4 is not a simple process, which causes hesitation among many companies and marketers.