Post by account_disabled on Dec 23, 2023 4:52:09 GMT -5
We have read, seen, heard a lot of information (sometimes contradictory) on digital marketing . Most business decision-makers were born without these tools and sometimes have difficulty finding their way around them. Already, from a semantic point of view, it is complicated, and there is a real dictionary to master (or at least understand) to find your way: web marketing, digital marketing, digital, Internet, referencing, natural referencing , paid referencing, SEO, SEM, SEA, ads, adwords, CPC, CPM, CPA, CPL, buzz, virality, social networks, social media, sites, blogs, browsers, search engines, content marketing, inbound marketing, tracking , analytics, web design, social selling, retargeting, remarketing, RTB… not to mention the tools and platforms.
Google, LinkedIn, Facebook, Twitter, YouTube, SlideShare, Snapchat, Instagram, Périscope, WordPress, Symfony, Magento, Drupal… Beyond all this vocabulary, there are consultants, “experts”, “influencers… prices which can go Email Data from 1 to 10 for the same requests and commercial proposals sometimes filled with terms incomprehensible to those who do not is not immersed in this universe on a daily basis. When we talk about sales, sales, marketing, communication, basically everyone understands. All you have to do is add digital or social to these terms, and everyone is lost. However, digital marketing remains (should remain) above all marketing.
Digital communication remains communication. As for social selling, it's a poor name, since you don't sell anything with social selling. Social selling is an approach to triggering contacts, meetings, etc. which may, in certain cases, lead to a sale. We must therefore try to ignore terms that we do not understand (digital, digital, web, social, etc.), concentrate on the main term (marketing, sales, etc.) and try to take a step back, to ask ourselves the right questions. questions and exercise discernment. The difficulty is that it is an unregulated profession. The positive point is that it is open, that there is no barrier to entry, that many talents can emerge through their work. The negative point is that anyone can proclaim themselves an expert on the subject overnight even without knowing anything about it.
Google, LinkedIn, Facebook, Twitter, YouTube, SlideShare, Snapchat, Instagram, Périscope, WordPress, Symfony, Magento, Drupal… Beyond all this vocabulary, there are consultants, “experts”, “influencers… prices which can go Email Data from 1 to 10 for the same requests and commercial proposals sometimes filled with terms incomprehensible to those who do not is not immersed in this universe on a daily basis. When we talk about sales, sales, marketing, communication, basically everyone understands. All you have to do is add digital or social to these terms, and everyone is lost. However, digital marketing remains (should remain) above all marketing.
Digital communication remains communication. As for social selling, it's a poor name, since you don't sell anything with social selling. Social selling is an approach to triggering contacts, meetings, etc. which may, in certain cases, lead to a sale. We must therefore try to ignore terms that we do not understand (digital, digital, web, social, etc.), concentrate on the main term (marketing, sales, etc.) and try to take a step back, to ask ourselves the right questions. questions and exercise discernment. The difficulty is that it is an unregulated profession. The positive point is that it is open, that there is no barrier to entry, that many talents can emerge through their work. The negative point is that anyone can proclaim themselves an expert on the subject overnight even without knowing anything about it.
I would love to see you on my site