Post by account_disabled on Jan 21, 2024 23:37:42 GMT -5
It's true, according to the research group GlobalWebIndex, right now more than 25% of Internet users in the world use voice search functions. And every year this percentage increases. The question is, how do you optimize for voice search? This is what we want to talk about today. Why do you need to optimize your website for voice search? Let's not lie, voice search tools are far from perfect yet. And this information tool still has a long way to go. But even now it is used very actively all over the world. Here are just some of the current statistics: about 40% of adult Internet users use voice search at least once a day; voice assistant Cortana processes more than 130 million queries monthly; 25% of mobile device owners aged 16-24 prefer voice search queries; more than 25% of queries on the Windows 10 taskbar are voice queries (and this is a desktop). Here’s what, by the way, the growth dynamics of the popularity of various voice assistants in the world looks like: Why do you need to optimize your website for voice search?
Optimizing for voice search is important if you want to reach the top positions in search results and maintain them. Let us also add that when discussing this format of interaction with search engines, we are talking not only about the user’s mobile and desktop devices. We are also talking about voice assistants in gadgets - smart speakers Google Home, Yandex.Station, Alexa from B2B Email List Amazon, Apple HomePod and others. All these devices and their analogues were initially designed specifically for voice search. Interaction with them occurs exclusively by voice. Differences between voice search and regular search When developing and implementing an SEO promotion strategy, it is important to understand how voice search differs from regular text search. There are actually only three global differences: Longer queries. If a text request usually consists of 2-3 words, then a voice request usually consists of 3-5 words or even more. For example, instead of entering the phrase “buy an iPhone in Kyiv,” the user will say “where to buy an iPhone in Kyiv inexpensively” or something similar. The following graph shows that voice queries are used more often if they are longer than 3 words.
Differences between voice search and regular search Logical questions, not a bunch of words. In voice queries, users more often use question words: “where”, “how”, “how much”, “what” and others. Because this is how we are used to communicating. And instead of asking “the weather for tomorrow in Kyiv,” we will say “what will the weather be like tomorrow in Kyiv?” Requests become more “human”. Marketers believe that by the question words users use, one can judge their readiness to take a particular target action. Requests are often of a local nature. About 22% of voice requests are made from mobile devices and are aimed at searching for information about local businesses. Searches like “nearest cafe” or “where to buy groceries near me” are becoming more and more frequent. To put this into perspective: from 2016 to 2018, the number of searches for the phrase “near me” increased by 500%. Benefits of optimizing your website for voice search For the resource owner, the main advantages are more effective promotion and increased search traffic.
Optimizing for voice search is important if you want to reach the top positions in search results and maintain them. Let us also add that when discussing this format of interaction with search engines, we are talking not only about the user’s mobile and desktop devices. We are also talking about voice assistants in gadgets - smart speakers Google Home, Yandex.Station, Alexa from B2B Email List Amazon, Apple HomePod and others. All these devices and their analogues were initially designed specifically for voice search. Interaction with them occurs exclusively by voice. Differences between voice search and regular search When developing and implementing an SEO promotion strategy, it is important to understand how voice search differs from regular text search. There are actually only three global differences: Longer queries. If a text request usually consists of 2-3 words, then a voice request usually consists of 3-5 words or even more. For example, instead of entering the phrase “buy an iPhone in Kyiv,” the user will say “where to buy an iPhone in Kyiv inexpensively” or something similar. The following graph shows that voice queries are used more often if they are longer than 3 words.
Differences between voice search and regular search Logical questions, not a bunch of words. In voice queries, users more often use question words: “where”, “how”, “how much”, “what” and others. Because this is how we are used to communicating. And instead of asking “the weather for tomorrow in Kyiv,” we will say “what will the weather be like tomorrow in Kyiv?” Requests become more “human”. Marketers believe that by the question words users use, one can judge their readiness to take a particular target action. Requests are often of a local nature. About 22% of voice requests are made from mobile devices and are aimed at searching for information about local businesses. Searches like “nearest cafe” or “where to buy groceries near me” are becoming more and more frequent. To put this into perspective: from 2016 to 2018, the number of searches for the phrase “near me” increased by 500%. Benefits of optimizing your website for voice search For the resource owner, the main advantages are more effective promotion and increased search traffic.
I would love to see you on my site