Post by samueldavidd109 on Feb 20, 2024 2:39:06 GMT -5
How many times have you been considering for months what the destination for your next vacation would be? Available time, climate, money or distance are just some of the variants that determine a vacation destination. According to the sectorial study and trend report in the tourism industry , carried out by the digitalization consultancy WAM (We Are Marketing) , this situation will have completely changed between now and 2045, as there will be an exponential rise in data brokers. for the management of Big Data that will offer Artificial Intelligence to companies in the tourism sector in order to offer a 360 view of travelers for decision-making in real time. However, this boom will produce a small bubble in which new players will emerge in this market in which only companies that have a very specific track record and knowledge of the processing of this data to turn it into true value will succeed.
Tour companies will be able to know travelers' next destinations before they themselves In this way, based on an exhaustive analysis of the data , tourism companies will be able to create customer profiles Denmark Telegram Number Data adapted to reality and predict with them which will be the next destinations that travelers choose, even before they themselves know them. The application of new technologies in the tourism sector has been seen for years with the use of Machine Learning, Deep Learning, language technologies or facial recognition, among many others, which is determining new ways of doing tourism that They are part of a new Intelligent Society. For all these reasons, tourists' experiences will begin long before they arrive at the hotel reception. That is, thanks to digital environments , and more specifically web pages, tourism companies already generate end-to-end experiences for their clients through completely personalized content for each of them. Thus, based on what they have already seen on social networks and the searches they have done on the Internet, the hotel websites already show them offers designed for each one of them.
Tourism companies will have to update their CRM platforms with the latest technologies to be competitive Faced with this revolution, according to the WAM (We are Marketing) report, the tourism sector, one of the sectors that most drives the economy in Spain and one in which there is the greatest competition, has observed the need to establish a collaboration network. between business platforms that allow them to establish an ecosystem of competition to promote synergies and adapt to the needs of the future through innovation. But, in addition, they must update their CRM platforms with the latest technologies to be competitive. The study has also highlighted the importance of putting the user at the center of your strategy through innovation and the creation of new products and experiences . To achieve this, some of the trends point to the use of tools such as Design Thinking , the relevance that the figure of the Director of Experiences will gain and the need to resort to emotional branding to impact the decision to choose a vacation destination. 47% of travelers in the United States use voice searches when searching for destinations Along the same lines, personalization will give way to hyperpersonalization and automation through technology .
Tour companies will be able to know travelers' next destinations before they themselves In this way, based on an exhaustive analysis of the data , tourism companies will be able to create customer profiles Denmark Telegram Number Data adapted to reality and predict with them which will be the next destinations that travelers choose, even before they themselves know them. The application of new technologies in the tourism sector has been seen for years with the use of Machine Learning, Deep Learning, language technologies or facial recognition, among many others, which is determining new ways of doing tourism that They are part of a new Intelligent Society. For all these reasons, tourists' experiences will begin long before they arrive at the hotel reception. That is, thanks to digital environments , and more specifically web pages, tourism companies already generate end-to-end experiences for their clients through completely personalized content for each of them. Thus, based on what they have already seen on social networks and the searches they have done on the Internet, the hotel websites already show them offers designed for each one of them.
Tourism companies will have to update their CRM platforms with the latest technologies to be competitive Faced with this revolution, according to the WAM (We are Marketing) report, the tourism sector, one of the sectors that most drives the economy in Spain and one in which there is the greatest competition, has observed the need to establish a collaboration network. between business platforms that allow them to establish an ecosystem of competition to promote synergies and adapt to the needs of the future through innovation. But, in addition, they must update their CRM platforms with the latest technologies to be competitive. The study has also highlighted the importance of putting the user at the center of your strategy through innovation and the creation of new products and experiences . To achieve this, some of the trends point to the use of tools such as Design Thinking , the relevance that the figure of the Director of Experiences will gain and the need to resort to emotional branding to impact the decision to choose a vacation destination. 47% of travelers in the United States use voice searches when searching for destinations Along the same lines, personalization will give way to hyperpersonalization and automation through technology .
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